NoMad Las Vegas, the boutique hotel atop Park MGM on the Las Vegas Strip, will be rebranded as The Reserve at Park MGM on December 17, 2025. This rebranding signifies the end of the NoMad era while preserving the property’s high-end accommodations.
The hotel, with 293 rooms and suites, will continue operations under the new name. Signature venues will also receive new names: The NoMad Pool will become The Terrace Pool, The NoMad Library will be renamed The Library, and The NoMad Bar will be called The Reserve Bar. The rebranding aims to align the hotel’s identity with the larger Park MGM resort, enhancing the guest experience.
This decision follows years of operating the property as a boutique hotel within a hotel. The rebranding is part of MGM Resorts International’s strategy to integrate its properties more fully and leverage loyalty programs. From early 2026, The Reserve at Park MGM will join Marriott Bonvoy’s Autograph Collection through a licensing partnership, allowing bookings through Marriott’s platform and the earning or redemption of loyalty points.
MGM executives describe the rebranding as a move to streamline operations and enhance guest experiences while maintaining the luxury NoMad Las Vegas is known for. The hotel’s design, service standards, and premium offerings will remain, ensuring continuity for returning guests.
Industry observers view the rebranding as a strategic move to leverage Marriott Bonvoy’s global recognition while strengthening Park MGM’s market presence. Guests can expect a familiar atmosphere with updated branding, improved resort integration, and continued access to luxury amenities.
The rebranding marks a new chapter for the property, building on the popularity and prestige NoMad Las Vegas achieved. The Reserve at Park MGM will maintain the boutique luxury experience while aligning more closely with the larger resort framework and global hospitality networks.
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- Source: SCCGManagement.com