NoMad Las Vegas, the boutique hotel atop Park MGM on the Las Vegas Strip, is set for a major rebranding. On December 17, 2025, it will be renamed The Reserve at Park MGM. This change marks the end of the NoMad era while maintaining the property’s premium accommodations.
The hotel, with its 293 rooms and suites, will continue operations under the new brand. Several signature venues will also be renamed. The NoMad Pool will become The Terrace Pool, the NoMad Library will be known as The Library, and the NoMad Bar will be rebranded as The Reserve Bar. The rebranding aims to align the hotel’s identity with the larger Park MGM resort, offering a refined guest experience.
The decision to retire the NoMad Las Vegas brand follows years of operating as a boutique hotel within-a-hotel. MGM Resorts International’s strategy to integrate its properties more fully and enhance loyalty programs drives this rebranding effort. In early 2026, The Reserve at Park MGM will join Marriott Bonvoy’s Autograph Collection through a licensing partnership, allowing room bookings via Marriott’s platform and the ability to earn or redeem loyalty points.
MGM executives describe the rebrand as a move to streamline operations and enhance the guest experience while maintaining the luxury established by NoMad Las Vegas. The hotel’s design, service standards, and premium offerings will remain, ensuring continuity for familiar visitors.
Industry observers view the rebrand as a strategic step to leverage Marriott Bonvoy’s global recognition while strengthening Park MGM’s market presence. Guests can expect a familiar atmosphere with updated branding, improved resort integration, and continued access to high-end amenities that defined NoMad.
The rebranding marks a new chapter for the property, acknowledging NoMad Las Vegas’s popularity and prestige. The Reserve at Park MGM aims to uphold the boutique luxury experience while aligning more closely with the larger resort framework and global hospitality networks.
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- Source: SCCGManagement.com