Transfer Strategy and Arne Slot Reduce Liverpool to ‘Brendan Bad’ Levels | Andy Hunter – SCCG Management

Transfer Strategy and Arne Slot Reduce Liverpool to 'Brendan Bad' Levels | Andy Hunter - SCCG Management

Not since 2014 have Liverpool faced such difficulties, with inquiries directed at club directors and players like Alexander Isak and Florian Wirtz.

“Is this Roy bad or Brendan bad?” was a question circulating in the Anfield press box during PSV Eindhoven’s third and fourth goals on Wednesday. The accurate response would be “Don Welsh bad,” as he was the last Liverpool manager to experience nine defeats in 12 games in 1953-54. However, the prevailing opinion was “Brendan bad,” a concerning thought for Fenway Sports Group as the club’s owners anxiously hope for a turnaround under Arne Slot.

The Roy Hodgson era is often overlooked by some at Liverpool, being too low a benchmark for comparison with a Premier League champion. Yet, there are similarities between the current Liverpool issues and the last 16 months of Brendan Rodgers’ tenure at Anfield. The 2014-15 season was the most recent instance when faith in a Liverpool manager started fading. It was also the last time the promising progress of a Liverpool team, one that nearly achieved an unlikely title win under Rodgers, abruptly stopped and sharply declined with several new additions to the squad. FSG must hope the parallels don’t extend further, as the decline was triggered by poor choices in the 2014 summer transfer window, and there is no definitive proof yet that a costly repeat has been avoided in 2025.