Transfer Strategy and Arne Slot Drop Liverpool to ‘Brendan Bad’ Levels | Andy Hunter – SCCG Management

Transfer Strategy and Arne Slot Drop Liverpool to 'Brendan Bad' Levels | Andy Hunter - SCCG Management

Not since 2014 have Liverpool faced such challenges, with questions directed at club directors and players like Alexander Isak and Florian Wirtz.

“Would you say this is Roy bad or Brendan bad?” was a popular question in the Anfield press box between PSV Eindhoven’s third and fourth goals on Wednesday. The accurate response would have been “Don Welsh bad,” as he was the last Liverpool manager to oversee nine losses in 12 games back in 1953-54. However, the consensus was “Brendan bad,” which may raise concerns at Fenway Sports Group as they anxiously await a turnaround under Arne Slot.

The Roy Hodgson era, largely forgotten by some at Liverpool, is an insufficient comparison for a Premier League champion. Yet, there are similarities between Liverpool’s current troubles and the final 16 months of Brendan Rodgers’ tenure at Anfield. The 2014-15 season marked the last time confidence in a Liverpool manager dwindled. It was also when the promising progress of a Liverpool team — one that came close to an unexpected title win under Rodgers — not only stopped suddenly but also sharply declined with several new additions. FSG hopes the comparisons do not go beyond this point, as that decline was triggered by ill-advised decisions in the 2014 summer transfer window, and there is no definite proof yet that such costly mistakes have been avoided in 2025.