ATG’s latest quarterly report on Sweden’s gaming sector indicates a rise in player channelization towards licensed operators, though offshore gaming remains a considerable issue.
ATG Reports Channelization Rate of 74-85%
According to ATG’s report, Sweden’s channelization rate has improved to 74-85%, up from 70-82% in Q3 2024. While these figures align with Spelinspektionen’s estimates, Sweden still falls short of its 90% channelization goal.
The sports betting operator suggests more players are opting for licensed companies, potentially due to efforts to curb illegal gaming. ATG believes limiting access to offshore operators could deter consumers from using them, enhancing channelization towards legal operators.
ATG advocates for stricter regulation and enforcement in Sweden to ensure a safe gaming environment, supporting better player protections and clearer restrictions.
The Current Restrictions May Be Insufficient
ATG’s research reveals that 16 of Sweden’s top 20 unlicensed gaming operators use the same platforms as licensed ones. Additionally, 8 of the top 20 offshore sites accept BankID deposits without a license.
Despite some sites being banned by Spelinspektionen, they continue to operate, raising questions about the effectiveness of enforcement.
ATG emphasizes understanding illegal operators as crucial to addressing the black market and encouraging Swedish players to choose legal options.
Spelinspektionen Published Its Q3 Report
ATG’s report follows Spelinspektionen’s announcement of a modest 0.5% growth in Sweden’s gambling market in Q3 2025 compared to Q3 2024, with total gaming revenue reaching SEK6.71 billion ($709 million).
Additionally, Spelinspektionen recently issued a regulatory notice to SkillOnNet for missing responsible gaming warnings on the logged-out version of its Prime Casino site.
- SCCG Management. The Gambling Industry’s Global Connector. Access Here.
- Source: SCCGManagement.com