World Cup Focus: Places, People, and Local Pride in Seattle | Leander Schaerlaeckens 2025 – SCCG Management

World Cup Focus: Places, People, and Local Pride in Seattle | Leander Schaerlaeckens 2025 - SCCG Management

The determination of the US host city to uphold its ‘Pride Match’ should be praised as exactly the kind of thing this tournament is intended for.

There are two types of World Cups: the commercialized product and the true experience.

Only the latter is the genuine article. In Seattle, the local organizing committee designated the 26 June game at Lumen Field as the “Pride Match,” aligning with the city’s LGBTQ+ pride weekend celebration.