The Victorian Gambling and Casino Control Commission (VGCCC) may intervene in a conflict between the Australian Football League (AFL) and sports betting operators, possibly restricting the league’s income from betting.
The AFL Wants a Larger Share
Victoria’s gambling authority is contemplating an “unprecedented intervention” in the dispute, as reported by The Guardian. Operators found an earlier AFL request “unsustainable.”
Previously, the AFL aimed to increase its share from each wager on its matches and suggested a minimum AUD 20K annual fee for bookmakers and smaller racing-focused operators.
Leaked documents indicated the additional funds would address integrity risks like match-fixing and insider betting. Operators criticized the AFL’s proposal as “unsustainable,” arguing it disproportionately affects smaller operators. An expert believes the AFL seeks extra funds to match the NRL.
The VGCCC Might Make a Determination
The VGCCC is monitoring the situation and considering intervention. Before acting, it must verify if the AFL and operators have genuinely negotiated and if a resolution is possible without its input.
A VGCCC spokesperson noted past applications didn’t qualify for a determination, but this could change as events progress.
If the VGCCC finds the AFL’s product fee rates unfair, it could impose measures, like capping the AFL’s betting industry revenue.
Australian operators’ spokespeople told The Guardian that a determination might affect future AFL-betting sector talks.
The AFL has not yet commented on the issue.
- SCCG Management. The Gambling Industry’s Global Connector. Access Here.
- Source: SCCGManagement.com