Alessia Russo, the forward for Arsenal and England, has launched a new foundation aimed at increasing girls’ participation in sports and promoting female health.
“She’s just so cool.” “Is that her? Is that really her? I didn’t think she was that blonde.” “Even her clothes are cool.” These are the reactions of teenage girls excitedly following Russo from the five-a-side pitches to the full-size one at Haringey’s New River Leisure Centre, where she is akin to a footballing Pied Piper.
Russo has recently attended the final of the Alessia Cup, an evolution of an annual girls’ tournament organized by the London-based charity Goals 4 Girls. This year’s event was in partnership with Russo’s newly established Alessia Russo Foundation and Sky. The broadcaster’s participation follows its Public First report, which showed that girls in the UK are losing out on 280 million hours of sport each year.
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