Sky Sports has shut down its female-focused TikTok channel, Halo, just three days after its release due to backlash labeling it as patronizing and “unbelievably sexist.” Marketed as Sky Sports’ “lil sis,” Halo debuted on Thursday with a now-removed post claiming, “We’re about ALL sports and championing female athletes. We’re here for the culture, community and connection. We don’t just watch sports – we live it.” The account was criticized for posts referencing matcha, Barbie, and “hot girl walks.”
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