Esports Betting Research: Understanding Industry Dynamics
This report provides an overview of the esports and esports betting industry, examining its unique dynamics and growth prospects. Esports has evolved from a niche hobby into a professionalized industry, attracting significant betting attention. Unlike traditional sports, esports betting is influenced by unique factors such as game patches and player streams. The report investigates the […]
Primer on Gaming and Traditional Brick and Mortar Gaming Operations in Brazil (2023)
When discussing the Brazilian gaming market, having on-the-ground insights is invaluable. The cultural nuances, recent political shifts, economic changes, and regulatory developments in the industry can be complex. SCCG recognized the need to clarify Brazil’s landscape for our audience. We offer a comprehensive analysis, comparing Brazil’s nation, economy, and market through the experienced lens of […]
Primer on Niche Sports 2023-09-29
While mainstream sports capture dominant media attention, niche sports like hurling in Ireland and drone racing hold significant cultural and regional importance but often linger in the background. This research highlights the pivotal role of technology, gamification, and sports betting in amplifying engagement and visibility of these niche sports. The evolution of the digital realm […]
Primer on Sports Betting
From SCCG research, in collaboration with Matt Bresler, CEO of Odditt. The “Primer on Sports Betting Research Product” provides a comprehensive overview of the multifaceted world of sports betting. Beginning with the origins and historical progression of sports betting, the report delves deeply into the legalities, including the significant impact of the PASPA and its […]
Research on US Skill-Based Gaming: A Comprehensive Overview
This SCCG Research brief analyzes the skill-based gaming sector in the U.S., covering legal frameworks, market dynamics, and key players. It highlights the sector’s history, trends, and technological advancements, aiming to inform industry leaders and regulators for better decision-making and understanding of this evolving market, while identifying growth opportunities.
Primer on Loyalty Marketing and AI
This document explores how Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing loyalty marketing solutions across services, systems personalization and automation. It outlines the current applications of AI and ML in analyzing customer data, predicting consumer needs, and providing real-time, tailored rewards. The document also attempts to predict the future of loyalty marketing, detailing […]
INTRODUCCIÓN A LOS JUEGOS DE CASINO SOCIALES Y SU VALOR PARA LAS OPERACIONES DE JUEGO CON DINERO REAL
Los juegos de casino sociales han crecido sustancialmente en los últimos años, sobre todo en plataformas sociales como Facebook. Este desarrollo ha creado nuevas vías para que el sector de los casinos interactúe con un público nuevo y amplio, establezca asociaciones con casinos físicos y fomente actividades promocionales impulsadas por la sociedad. En este informe […]
A Primer on the Evolution of Cashless Payment Systems in the Gambling Industry
This research brief explores the evolving landscape of payment processing in the casino industry, highlighting the transition from traditional cash transactions to a digital cashless environment. It delves into the complexities of banking relationships, regulatory frameworks, and the challenges of combating fraud in the sector. The brief also examines the role of technological advancements and […]
Primer on Media, Gaming, and Sports
The convergence of media, sports technologies, and the gambling/social gaming sector is at an early stage but holds immense potential for reshaping the landscape of sports content consumption and fan engagement. Media brands are recognizing the value of acquiring sports content to captivate audiences in an increasingly competitive digital environment. Meanwhile, social gaming and betting […]
A Primer on Behavioral Economics in the Gaming Industry
This brief reviews the nuanced application of behavioral economics within the gaming industry, highlighting how psychological insights and strategic design can significantly enhance customer engagement and loyalty. It explores how the calculated placement of products and programs constitute business tactics and a sophisticated dance designed to delight and engage customers. By ethical application of behavioral […]