England’s sporting identity is evolving beyond old stereotypes, with the Lionesses’ resilience playing a key role in shaping this fluid narrative.
The Lionesses needed a fresh slogan after retiring “It’s coming home” following their Euros victory at Wembley three years ago. This time, the focus has been on “proper England,” a flexible phrase that can be applied to any event during their Euro 2025 journey.
Georgia Stanway scores from the penalty area’s edge? Proper England. Hannah Hampton saves with a bloodied nose? Proper England. Leah Williamson launches a Blue Peter badge? That’s proper England.
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- Source: SCCGManagement.com