Las Vegas experienced a downturn in tourism in 2025, welcoming approximately 38.5 million visitors. This marked a significant decline from the previous year, with numbers falling 7.5% compared to 2024 and remaining well below 2019’s pre-pandemic peak.
The drop in tourism was attributed to weaker leisure travel, fewer international visitors, economic uncertainties, shifting consumer confidence, and political issues affecting border travel, particularly from Canada. Higher costs on the Las Vegas Strip also deterred some budget-conscious tourists, as reported by The Las Vegas Review-Journal.
Hotels in Las Vegas felt the impact, with occupancy rates dipping to just over 80%, more than three percentage points lower than the year before. Average daily room rates dropped about 5% to roughly $183, and revenue per available room decreased by 9%. Nonetheless, Las Vegas still outperformed much of the U.S. hotel industry, where occupancy averaged in the low 60% range. The city continued to offer the largest number of hotel rooms in the nation, with over 150,000 available.
During this challenging time, the convention sector remained robust, with about six million attendees for trade shows and business events, nearly matching the previous year’s figures. Conventions provided a reliable source of visitors amidst declining leisure travel.
Las Vegas hosted a packed schedule of marquee events. WrestleMania 41 set attendance records at Allegiant Stadium, while the Las Vegas Grand Prix garnered global attention in November. UFC International Fight Week and the National Finals Rodeo enhanced the vibrant sports and entertainment offerings. Additionally, the Sphere’s immersive production of The Wizard of Oz sold over two million tickets, generating substantial revenue.
Looking forward to 2026, local tourism officials are optimistic about recovery. The Las Vegas Convention Center anticipates welcoming around 1.2 million trade show attendees, buoyed by major events like ConExpo-Con/Agg and new exhibitions.
The city is set to host another WrestleMania, Formula One race, UFC events, and rodeo finals. The 2026 World Cup and America’s 250th birthday celebrations could attract more international visitors. Despite the challenges of 2025, city leaders are confident that Las Vegas is poised for growth, thanks to its diverse events and strong convention business.
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- Source: SCCGManagement.com