Toy and game giant Hasbro has announced several new partnerships focused on the casino industry, significantly expanding its gambling presence. Besides its collaboration with Aristocrat Technologies, Hasbro has confirmed partnerships with Galaxy Gaming, Evolution, and Bally’s Corporation.
Hasbro Is Ready to Game on
Hasbro revealed that after careful evaluation, it chose these four companies as its latest casino licensing partners, adding to its existing partner, SciPlay.
The new agreements involve each partner developing unique products using Hasbro’s IPs. Aristocrat Technologies will create land-based Monopoly-themed slot gaming products. Meanwhile, Galaxy Gaming will work on casino and table games featuring Monopoly, Yahtzee, and Battleship brands. Evolution, known for iGaming content, will be Hasbro’s exclusive partner for live casino and slots, and Bally’s will serve as the official B2C online casino operator.
Fans can anticipate new gambling titles with Hasbro’s iconic brands launching in January 2026, providing a nostalgic experience for many gamblers.
Hasbro Is Pleased with Its Choice of Partners
The partnerships align with Hasbro’s “Playing to Win” strategy unveiled in February 2025, focused on innovation, new partnerships, and introducing beloved games in new formats.
With 30 years of experience in adapting IPs to the gambling segment, Hasbro is confident its new games will succeed. Hasbro trusts its partners to maximize its IPs.
Claire Hunter Gregson, Hasbro’s director of gaming relationships, stated: “We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences.”
- SCCG Management. The Gambling Industry’s Global Connector. Access Here.
- Source: SCCGManagement.com