Redditch United Football Club, competing in the Southern League Premier Division Central, has announced a collaboration with Gordon Moody, a prominent UK charity known for offering residential treatment and support for gambling-related issues.
A New Addition to the Shirt
Gordon Moody, which specializes in supporting individuals affected by gambling addiction, is now the back-of-shirt charity partner for Redditch United. This partnership aims to enhance the charity’s visibility, helping more people dealing with gambling challenges.
The arrangement designates Gordon Moody as Redditch United’s charity partner for the 2025/26 season. A promotional video featuring Dean Sturridge and John Hartson, ambassadors for Gordon Moody, highlighted how the partnership could positively impact both the team’s season and its supporters’ lives.
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The agreement also ensures the charity’s presence at Valley Stadium, with its logo appearing on the back of the players’ jerseys.
Redditch United expressed in an official statement that they hope this partnership creates a “lasting impact” on the local community.
Welcoming Gordon Moody
Club chairman David Faulkner expressed enthusiasm about the new partnership, stating that the club is “thrilled to welcome Gordon Moody” as their charity partner, praising the charity for its dedication to combating gambling-related harm, which aligns with the club’s community commitments.
Their [Gordon Moody’s] dedication to addressing gambling-related harms aligns perfectly with our commitment to supporting the well-being of our community. Together, we can make a meaningful difference in the lives of those affected.
David Faulkner, chair, Redditch United
Monica Shafaq, CEO of Gordon Moody, was also pleased about the partnership, emphasizing that it’s more than just branding, but a “united front to tackle gambling-related harm head-on.”
With our flagship centre now open in the heart of the town, we’re deeply committed to supporting the local community. Football has the power to bring people together, and by working with Redditch United, we hope to raise awareness, reduce stigma, and ensure that no one feels that they have to face addiction alone.
Monica Shafaq, CEO, Gordon Moody
Gordon Moody’s New Center in Redditch
This partnership follows the recent opening of Gordon Moody’s flagship residential treatment center in Redditch, offering specialized programs for those severely affected by gambling.
The charity also recently named former Premier League players Dean Sturridge and John Hartson as ambassadors.
Earlier in the year, Gordon Moody marked its <a rel="noopener" target="_blank" href="https://www.gamblingnews.com
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- Source: SCCGManagement.com