Evoke, previously known as 888, has begun a strategic review of its operations due to ongoing business challenges, hinting that selling the company could be a possibility.
The Company Will Review Its Options
On December 10, 2025, Evoke announced that its board has started reviewing the company’s strategic options. This review aims to strengthen the business and increase shareholder value.
Evoke’s official statement outlined that the review will explore various value-creating alternatives, such as selling company assets or, potentially, the entire company. Evoke has engaged Morgan Stanley & Co. International plc and Rothschild & Co as joint financial advisers for this process.
However, Evoke stressed that no decision to sell has been made yet.
“There is no certainty that any transaction will materialize, nor as to the terms of any transaction,” said an Evoke statement.
Further announcements will be made when more information becomes available.
Evoke Faces Trouble as UK Eyes Higher Taxes
Evoke’s strategic review occurs during a challenging period. Alongside debt issues from the William Hill acquisitions, Evoke is now troubled by the UK’s gambling tax increase.
Despite industry pushback, the government has chosen to significantly raise the gaming tax, which might threaten some businesses. Although horseracing was exempt from the tax hike in the latest budget, the Betting and Gaming Council criticized this as inadequate because the budget negatively impacts sports betting, which supports horseracing.
- SCCG Management. The Gambling Industry’s Global Connector. Access Here.
- Source: SCCGManagement.com