- The Sports Betting Alliance has officially added bet365
- This coalition now includes bet365, FanDuel, Fanatics Sportsbook, DraftKings, and BetMGM
- The alliance supports legal, regulated, and competitive sports betting and iGaming markets
The Sports Betting Alliance has officially added bet365 to its group.
The alliance, which supports legal, regulated, and competitive sports betting and iGaming markets across all 50 states, announced bet365 as its fifth member. The gaming operator joins BetMGM, DraftKings, Fanatics, and FanDuel in this official coalition.
“We’re excited to welcome bet365 to the Sports Betting Alliance,” stated Jeremy Kudon, president of the Sports Betting Alliance. “bet365 shares our commitment to a regulated, transparent, and sustainable U.S. online gaming market. Together, we’ll continue pushing for more states to replace their risky and unregulated sports betting and iGaming products with regulated, consumer-protected legal platforms.”
bet365 in Various U.S. Markets
The British gambling company established in 2000 has gradually entered U.S. markets. It is currently available in 13 states, recently launching in March 2025 in both Illinois and Tennessee.
“Joining the Sports Betting Alliance is an exciting development for us and a step forward in our U.S. presence,” said Trip Stoddard, a spokesperson for bet365. “We’re eager to collaborate with our fellow alliance members to eliminate illegal and unregulated betting and introduce regulated sports betting to all 50 states.”
bet365’s operations in the U.S. are headquartered in Colorado. It’s the first new group member since the alliance began in 2021.
Alliance members operate only in states and jurisdictions with legal, regulated sports betting, ensuring compliance and promoting responsible gaming tools.
Expected Launch in Missouri This Year
The gaming company plans to introduce its sports betting platform in Missouri later this year, following a multi-year official sports betting partnership with the St. Louis Cardinals.
The partnership grants bet365 advertising rights on Cardinals radio broadcasts, the Cardinals Insider TV show, cardinals.com, and signage at the stadium visible during TV broadcasts.
Furthermore, bet365 now has a partner providing market access once the state opens its sports betting license applications.
Per Missouri’s sports betting regulations, each professional sports team and casino can obtain one retail and one online sports betting license and can partner with one online sports betting operator.
Sports betting will launch in Missouri on Dec. 1, 2025.
- SCCG Management. The Gambling Industry’s Global Connector. Access Here.
- Source: SCCGManagement.com