How the FanDuel Illinois Betting Surcharge Reshapes the Landscape
Article By Stephen Crystal – Founder & CEO, SCCG – SCHEDULE A MEETING! Deconstructing the New Illinois Tax: The Genesis of the FanDuel Illinois Betting Surcharge From my vantage point, the nature of Illinois’s new tax is particularly intriguing. Unlike many jurisdictions that levy taxes as a percentage of gross gaming revenue, Illinois has opted for a […]
Esports Affiliate Marketing Exit Shows Why Operators Must Rethink Gen Z Engagement
Article By Stephen Crystal – Founder & CEO, SCCG – SCHEDULE A MEETING! The Changing Game of Esports Affiliate Marketing For years, esports affiliate marketing was seen as one of the most promising frontiers in digital betting. But the recent exit of Catena Media from the space — selling off assets like esports.net and esportsbets.com — signals […]
Bet on Her: Why the Smart Money Is Moving into Women’s Sports
Article By Stephen Crystal – Founder & CEO, SCCG – SCHEDULE A MEETING! Tracking the Growth in Women’s Sports Audience The year 2024 definitively marked a paradigm shift for women’s sports, propelling it from a growing interest to a global phenomenon. This analysis unpacks the unprecedented surge in audience, viewership, and economic impact, revealing an industry rapidly […]
The Influence of Football Culture on the Brazilian iGaming Market
Football culture has a profound and direct influence on the Brazilian iGaming market. As one of the nation’s greatest passions, football not only attracts millions of fans but also significantly drives the sports betting segment and other related iGaming products. The emotional involvement of Brazilians with the sport creates a favorable environment for the expansion […]
Jackpot or Trap? The Ethical Dilemma of AI in Gambling’s Future
The digital transformation of the gambling industry is accelerating—and at the center of it is artificial intelligence (AI). From predicting player behavior to personalizing promotions, AI is reshaping how operators engage with gamblers. But with this technological leap forward comes a complex set of ethical questions: Who protects the players when algorithms are built to […]
BREAKING: Canadian Senate Eyes Nationwide Crackdown on Sports Betting Ads
Canada’s booming sports betting industry may soon face tighter national oversight, as the Senate reopens discussions on creating a federal framework for advertising regulations. The move comes amid growing public concern about the sheer volume of gambling ads saturating television, social media, and live sports broadcasts. The Need for a National Standard Since single-event sports […]
Affiliate Marketing with a Local Pulse in LATAM
I recently had a conversation with Wynta, a client partner at SCCG Management, about the affiliate marketing landscape in Latin America’s iGaming sector, which is evolving. Our conversation centered on a topic I’m passionate about—how global innovation can truly make an impact by adapting to the unique characteristics of each market. I began by sharing […]
Schedule a Meeting with Stephen Crystal at iGB L!VE 2025 – July 1–4 at ExCeL London – Meet at Smartico Booth N44
Meet at Smartico Booth N44 Join me at iGB L!VE 2025 this July 1–4 at ExCeL London, where I’ll be meeting with gaming operators, tech providers, and innovators shaping the future of our industry. Whether you’re exploring new markets, scaling your platform, or seeking strategic partnerships, I’d welcome the opportunity to connect and see how […]
How Brazil’s Regulatory Changes Are Driving the Adoption of Biometrics in iGaming
As Brazil rapidly emerges as a key player in the global online gaming and gambling industry, operators are being called to meet a new standard of compliance and security. At the heart of this transformation is biometric authentication—a technology once seen as futuristic, now proving essential for staying compliant, competitive, and trustworthy in a highly […]
How Technology Can Be Used for Uniformed Regulation Across Africa
By Kahari “The BooRay! King” Nash “Chief Oladipupo I” & CEO KSN Gaming Africa’s gambling scene is booming, with countries like South Africa, Nigeria, Kenya, and Uganda leading the charge. As the industry grows, so does the need for uniform regulation across the continent. Technology offers promising solutions to harmonize these regulations, ensuring a safer […]