“Behind The Lines: How Top US Sportsbooks Play The Game of Marketing” By Stephen Crystal
When it comes to sports betting in the US, there are many players in the game. Each sportsbook has its unique approach to attracting and retaining users. From generous rewards programs to innovative betting systems, let’s take a closer look at how some tier 2 and 3 US sportsbooks strategically market towards different groups of […]
Behind The Lines: How Top US Sportsbooks Play the Game of Marketing
When it comes to sports betting in the US, there are many players in the game. Each sportsbook has its unique approach to attracting and retaining users. From generous rewards programs to innovative betting systems, let’s take a closer look at how some tier 2 and 3 US sportsbooks strategically market towards different groups of […]
Former Minor League Pitcher Goes Public with the MLB’s Decision to Ban Him
If there is one league who has a back mark on it for involvement with illegal gambling, it is Major League Baseball. From the Black Sox scandal in the early 1900’s, to Pete Rose betting on games as a player, baseball has long been mired by its dark gambling history. With legalized sports betting coming […]
How Fantasy Sports Can Keep Friends Together
It’s easy to feel disconnected in today’s world. With tremendous amounts of division being perpetuated in today’s culture it’s more important than ever to feel connected to the people you care about; and believe it or not fantasy sports has kept our friend group connected unlike anything else. Let’s take a look at how fantasy […]
iGaming Operations and Soccer Jersey Sponsorship in Brazil
Sports Marketing and iGaming Marketing in Brazil In the last 10 years, an important factor in consolidating sports betting as a cultural product in Brazil was the sponsorship of jerseys of soccer clubs. Soccer is a national passion in Brazil, and to support a club with millions of dollars can only be described as ‘an […]
Blockchain Technology and its Potential
Blockchain is a revolutionary technology that has the potential to disrupt many industries in profound ways. From financial services to healthcare, blockchain-enabled solutions are making their way into the mainstream, offering more secure and efficient alternatives to traditional methods. One of the most exciting use cases for blockchain technology is in the field of smart […]
Retro Video Games in Japan are Booming
Japan has given the world some great games, played and enjoyed around the world, such as Donkey Kong, Pacman and Super Mario. Most of us would have thought that these games lived only in the past, however that is not the case with many Japanese video games and game consoles from the 80’s and 90’s […]
IOC Announces Olympic Esports Series 2023
The International Olympic Committee – IOC presents the Olympic Esports Series 2023, a global virtual and simulated sports competition created in collaboration with International Federations (IFs) and game publishers. The Olympic Esports Series 2023 will involve both professional and amateur players from around the world, who are invited to take part in qualification rounds. Latin […]
Facial Recognition Tech and Customer Experience in iGaming
The world of online gaming has grown significantly over the past few years, with more and more players choosing to engage in online gaming activities from the comfort of their own homes. However, as the online gaming industry grows, so does the need for reliable and secure methods of identity verification. This is where an […]
Women Fast Twitch Fiber Findings May Surprise You
In the world of sports and athletics, speed and explosiveness are crucial for success. Athletes need to be able to generate power quickly, whether it’s sprinting down the track, jumping to grab a rebound, or throwing a punch. And the key to that explosive performance lies in the type of muscle fibers they have: fast […]