Market Maker vs Retail Sportsbook Business Models and the Impact of Price Discovery

Market maker sportsbooks, epitomized by the likes of Pinnacle Sports and BetCRIS, operate on a high-volume, low-margin model. These sportsbooks, essential for efficient market operation, set betting lines through a complex process of price discovery, much like in commodity or futures trading. Historically, Pinnacle Sports, with its roots as a sharp betting syndicate, dominated this […]

Market Maker vs Retail Sportsbook Business Models and the Impact of Price Discovery

Market maker sportsbooks, epitomized by the likes of Pinnacle Sports and BetCRIS, operate on a high-volume, low-margin model. These sportsbooks, essential for efficient market operation, set betting lines through a complex process of price discovery, much like in commodity or futures trading. Historically, Pinnacle Sports, with its roots as a sharp betting syndicate, dominated this […]

SCCG Management Announces Strategic Partnership with Innovative DFS Platform, Flex Fantasy

Las Vegas, NV – SCCG Management, a leading advisory firm in the gambling industry, is proud to announce its strategic partnership with Flex Fantasy, a groundbreaking Daily Fantasy Sports (DFS) platform. This collaboration signifies a major expansion of SCCG’s vast network of top-tier products, platforms, and solutions in the gambling sector. Flex Fantasy introduces an […]

Odditt Announces Appointment of Michael Czahor as CTO and Head of Data Science

Odditt, a valued client-partner of SCCG Management, is pleased to announce the appointment of Michael Czahor as the Chief Technology Officer (CTO) and Head of Data Science. This strategic hiring signifies Odditt’s commitment to driving innovation and excellence in the realm of pricing in-game sports betting odds. Michael Czahor is set to play a pivotal […]

Fan Engagement in the Streaming Environment

At SCCG we continue to educate our client partners by discussing trends focused on betting and gaming experiences. We are providing insight into how top brands and operators continue to invest resources in interactive overlays, gamification of live content, and how the regulated gaming industry will adapt sports betting elements through partnerships with big tech […]

Influencer Marketing Opportunities in the LATAM iGaming Market

Influencer marketing is younger than other, more traditional channels. Working with influencers can be a highly effective way to attract new players. In the casino industry, influencer marketing is a great tool to build brand loyalty, reach new audiences, and increase brand awareness. Latin American influencers have large followings on social media and other digital […]