The Big Game was an early adopter in the crypto arena, allowing major companies in the field to broadcast their ads about “Fortune Favors the Brave,” despite one of the largest exchanges collapsing after its owner couldn’t back its valuation or accounts with actual currency.
No, You Won’t See Prediction Market Ads This Super Bowl
The Super Bowl is avoiding the risk of getting involved too early with prediction markets for now. The league has stated it won’t air ads for prediction markets like Polymarket, Kalshi, or others.
The NFL has even included prediction markets on its prohibited advertisers list, sending a clear message just as the CFTC might be reconsidering its approach. This aligns with the NFL’s history.
Much like the American Gaming Association, the NFL has been wary of sports event contracts, claiming they threaten the game’s integrity, especially given recent insider trading incidents.
However, prediction market platforms continue to promote their offerings. Fanatics Sportsbook, a mainstream bookmaker that has ventured into the prediction market scene, has released a new ad featuring Kendall Jenner and her “curse.”
DraftKings and FanDuel will have major roles during the Super Bowl, but they will solely focus on their standard betting offerings. Will the NFL’s stance on prediction markets affect their future success?
This seems unlikely. Despite criticism for bypassing gambling laws, ignoring local regulations, and potentially compromising game integrity, people continue to enjoy them.
Nonetheless, recent controversies involving top athletes from leagues like the NBA and MLB have sparked concerns that these anonymous platforms might lead to increased misconduct and corruption in American sports.
- SCCG Management. The Gambling Industry’s Global Connector. Access Here.
- Source: SCCGManagement.com